Engineered once, deployable many times.
A mobile marketing trailer is a road-deployable brand activation and marketing platform configured for consumer brand campaigns, product launches, and promotional tours. structmod mobile marketing trailers serve automotive brands launching new vehicles at multiple cities sequentially, technology companies running product demonstration tours, beverage and consumer brand campaigns at festivals and major events, entertainment brands supporting series launches and streaming campaigns, and corporate brand expansion into new markets requiring flagship brand presence before permanent infrastructure.
Standard configurations include flexible facade system (changeable panels, LED screen facade, tensioned fabric options for brand campaign refresh between tours), interior brand experience space (typical 40-60 m² deployed with product display zones, demonstration areas, hospitality), pop-out stage area for product reveals and live demonstrations, LED video wall infrastructure (interior or facade-mounted, brand-content-driven), audio-visual systems (audio, video, DMX lighting control for dynamic brand presentation), brand hospitality zone (refreshments, giveaway merchandise), and supporting back-of-house (staff area, storage for campaign materials, power distribution for AV equipment). Interior fit-out is campaign-specific — rebuilt between campaigns to match brand identity.
structmod mobile marketing trailers serve brand activation budgets where the activation must be premium-quality and consistent across multiple cities, while remaining cost-effective compared to one-off temporary infrastructure at each venue. Common applications include automotive brand launches (BMW, Mercedes-Benz, Audi model launch tours), technology product tours (Apple, Samsung, Microsoft launch programmes), beverage brand campaigns (Heineken, Coca-Cola consumer activation), entertainment brand activations (Netflix series promotion tours, gaming brand campaigns). Lead time is 12-14 weeks from contract signature for first deployment; subsequent campaigns reuse the trailer with refresh of brand-specific elements. EN 1090 EXC-2 chassis for road transport, IEC 60364-1 commercial electrical, accessibility per ADA equivalent for public-facing activation spaces.
Secuencia de despliegue típica
- Hora 0 — el remolque llega en el vehículo tractor, se posiciona y calza
- Hora 0–1 — gatos estabilizadores desplegados, nivelación verificada
- Hora 1–2 — paredes hidráulicas o extensiones desplegadas donde aplique
- Hora 2–3 — conexiones de servicios (electricidad, agua, aguas residuales)
- Hora 3–4 — prueba funcional según protocolo FAT
- Hora 4 — entrega operacional con formación de usuarios
Spec sheet — STR-2439
| Longitud total | 15.9 m · 52.2 ft |
|---|---|
| Anchura (transporte) | 2,55 m |
| Anchura (desplegado) | 7.50 m |
| Altura (transporte) | 3,00 m |
| Superficie (desplegado) | 119.3 m² |
| Peso en seco | 9.9 t |
| Chasis | Acero laminado en caliente EN 10025 S355JR · EN 1090 EXC-2 |
| Calidad de soldadura | EN ISO 3834-3 |
| Envolvente | Panel sándwich, núcleo PIR 80 mm · λ ≈ 0,023 W/(m·K) |
| Resistencia al fuego | EI-30 · ensayado según EN 13501-2 |
| Suelo | Contrachapado marino sobre EPDM · clasificación antideslizante R-10 |
| Instalación eléctrica | 230 V / 50 Hz · TN-S · conforme IEC 60364 |
| Climatización | Bomba de calor inverter split · MERV-8 |
| Rango de operación | −25 °C a +50 °C ambiente |
| Clasificación de viento | Diseñado para viento básico de 130 km/h (EN 1991-1-4) |
| Transporte | Huella ISO 668 · apto para placa CSC (variantes contenedor) |
| Tiempo de montaje | 2–4 horas · equipo de 2 personas |
Full drawings, calculation notes, DoP, O&M manual and FAT report included with every unit. Specs indicative — configurable to project requirements.