Question 1

What activation campaigns benefit from modular marketing units?

Accepted Answer

Modular marketing units excel where the activation programme runs at multiple locations sequentially over weeks or months — automotive product launches touring multiple cities, technology product tours, entertainment brand activations supporting series launches, beverage brand campaigns at festivals and events, and corporate brand expansion into new markets. The same building deploys, activates, packs up and redeploys to the next location — brand consistency and activation quality across all locations.

Question 2

How quickly can the marketing unit be deployed and dismantled?

Accepted Answer

Deployment to ready-for-event takes typically 2-4 days for standard configurations, faster for repeat deployments where the activation crew has experience with the specific building. Dismantling for road transport takes typically 1-2 days. Total tour cycle (deploy + activation + dismantle + transport) typically runs 7-14 days per location for a 3-7 day activation event. Tour planning sequences activation cities to minimise transport time and crew costs.

Question 3

What facade and branding flexibility does the unit provide?

Accepted Answer

Facade flexibility includes: replaceable rigid panels (printed graphics, brand colours, brand patterns), tensioned fabric facades with digital or screen-printed graphics, LED screen facades for dynamic content, illuminated translucent panels for night-time impact, projection-mapped facades using the building as a projection surface for major campaigns. Branding refresh between campaigns typically takes 2-4 days of graphics installation and AV programming.

Question 4

Can the marketing unit support live event production?

Accepted Answer

Yes. Configurations sized for live events include: stage with appropriate height and depth for performance, audience capacity (50-500 standing, 30-200 seated depending on configuration), broadcast-quality AV for streaming and recording, talent dressing rooms and green room, audience flow management (entry queue, exit dispersal), and venue safety provisions (fire egress, emergency lighting, first aid). Live event configurations typically extend the basic marketing unit with additional modules for talent and audience support.

Question 5

What is the lifecycle of a modular marketing unit?

Accepted Answer

Design life is 10-15 years with multiple deployment cycles per year typical (10-30 city tour stops over a 3-6 month activation campaign, then storage between campaigns). Refurbishment between major campaigns updates facade, AV equipment and interior fit-out to current brand specification — typically every 2-3 years. The structural envelope, MEP infrastructure and basic interior remain in service across multiple refurbishments, supporting strong total-cost-of-ownership economics for sustained activation programmes.

Toplam uzunluk	13.6 m · 44.6 ft
Genişlik (nakliye)	2,99 m
Genişlik (konuşlandırılmış)	2,99 m
Yükseklik (nakliye)	2.70 m
Zemin alanı (konuşlandırılmış)	40.7 m²
Boş ağırlık	15.6 t
Şasi	EN 10025 S355JR sıcak hadde çelik · EN 1090 EXC-2
Kaynak kalitesi	EN ISO 3834-3
Zarf	Sandviç panel, PIR çekirdek 80 mm · λ ≈ 0,023 W/(m·K)
Yangın direnci	EI-30 · EN 13501-2'ye göre test edilmiş
Zemin	EPDM üzerine denizcilik kontrplak · R-10 kayma sınıfı
Elektrik tesisatı	230 V / 50 Hz · TN-S · IEC 60364 uyumlu
İklimlendirme	Split inverter ısı pompası · MERV-8
Çalışma aralığı	−25 °C ile +50 °C ortam
Rüzgar sınıfı	130 km/s temel rüzgar için tasarlandı (EN 1991-1-4)
Sismik tasarım	EN 1998-1 (Eurokod 8) uyarınca · sünek sınıf DCM
Nakliye	ISO 668 ayak izi · CSC plakası uygun (konteyner varyantlar)
Kurulum süresi	3 saat · 2 kişilik ekip

Modular Marketing Unit — Engineered once, deployable many times.

Tipik Konuşlanma Sırası

Spec sheet — STR-2256

Daha fazla modüler ünite

Modular Accommodation Unit

Modular Bakery Unit

Modular Broadcast Unit