Engineered once, deployable many times.
A modular marketing unit is a brand pavilion or marketing activation building delivered as prefabricated modules with the flexible facade systems, AV infrastructure and event-ready interior fit-out that brand activations and trade exhibitions require. structmod modular marketing units serve corporate brand teams running activation tours, trade show organisers establishing pavilion-scale exhibitor presence, automotive brands launching new vehicles at multiple cities, technology brands running product demonstration tours, and entertainment brands creating immersive brand experiences. The modular construction approach delivers brand-quality activation buildings that ship between activation locations.
Standard configurations include a brand-flexible facade system (panels, fabric, LED screen options that change between activation campaigns), main pavilion interior space sized to the activation programme (typical 50-200 m² for product display, presentation area, hospitality zone), AV pre-installation (audio system, video walls or projection, DMX lighting control, PA system), back-of-house support spaces (storage, wardrobe for talent, refreshments preparation), and supporting infrastructure (climate control sized to seasonal activation, accessibility-compliant entry, security). Stage options range from small product reveal stage to full performance stage with appropriate sound and lighting. Configuration flexibility supports the same modular building serving multiple brand campaigns across its lifecycle.
structmod modular marketing units serve brand activation budgets where the activation must be premium-quality and consistent across multiple locations, while remaining cost-effective compared to one-off conventional construction at each location. Common applications: automotive brand launches (BMW, Mercedes-Benz, Audi premium model launches), technology product tours (Apple, Samsung, Microsoft launch tours), beverage brand campaigns (Heineken, Coca-Cola activation programmes), entertainment brand activations (Netflix series promotion tours, gaming brand campaigns). Lead time is 12-14 weeks from contract signature for first deployment; subsequent activation campaigns reuse the building with refresh of brand-specific elements. EN 1090 EXC-2 structural for permanent or semi-permanent installation, with road-transport configurations for tour applications.
Tipik Konuşlanma Sırası
- Gün 1 — saha temeli doğrulandı, vida krikoları veya şerit temel yerleştirildi
- Gün 2–3 — modüller mobil vinçle konumuna yerleştirildi
- Gün 3–4 — modüller arası bağlantılar ve zarf sızdırmazlığı
- Gün 4–5 — MEP bağlantıları, ıslak testler
- Gün 5–6 — iç kaplama, armatür ve ekipman montajı
- Gün 7 — devreye alma, FAT raporu, kullanıcı eğitimi ve teslimat
Spec sheet — STR-2256
| Toplam uzunluk | 13.6 m · 44.6 ft |
|---|---|
| Genişlik (nakliye) | 2,99 m |
| Genişlik (konuşlandırılmış) | 2,99 m |
| Yükseklik (nakliye) | 2.70 m |
| Zemin alanı (konuşlandırılmış) | 40.7 m² |
| Boş ağırlık | 15.6 t |
| Şasi | EN 10025 S355JR sıcak hadde çelik · EN 1090 EXC-2 |
| Kaynak kalitesi | EN ISO 3834-3 |
| Zarf | Sandviç panel, PIR çekirdek 80 mm · λ ≈ 0,023 W/(m·K) |
| Yangın direnci | EI-30 · EN 13501-2'ye göre test edilmiş |
| Zemin | EPDM üzerine denizcilik kontrplak · R-10 kayma sınıfı |
| Elektrik tesisatı | 230 V / 50 Hz · TN-S · IEC 60364 uyumlu |
| İklimlendirme | Split inverter ısı pompası · MERV-8 |
| Çalışma aralığı | −25 °C ile +50 °C ortam |
| Rüzgar sınıfı | 130 km/s temel rüzgar için tasarlandı (EN 1991-1-4) |
| Sismik tasarım | EN 1998-1 (Eurokod 8) uyarınca · sünek sınıf DCM |
| Nakliye | ISO 668 ayak izi · CSC plakası uygun (konteyner varyantlar) |
| Kurulum süresi | 3 saat · 2 kişilik ekip |
Tam çizimler, hesap notları, DoP, İ&B kılavuzu ve FAT raporu her ünite ile dahildir. Özellikler gösterge niteliğindedir — proje gereksinimlerine göre yapılandırılabilir.